Expertise: The Next Hot Commodity

Breaking down where value will accrue as AI models and capabilities will advance

Welcome to another edition of the best damn newsletter in AI. Here we’ll break down AI topics that matter, open your mind to use cases, and keep you ahead of the curve.

Our #1 goal is to be useful. So please shoot us an email 📩 if you have questions or feedback, and especially if you implement something we share!

Here's what we're covering today:

  • How to think about the rising value of expertise

  • A check in on AI and copyright

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Let’s get to it! 👇

TODAY'S PERSPECTIVE

Why your expertise is about to become the next hot commodity

With the launch of GPT-4 Vision, Microsoft’s auto agents, and tons of announcements from all sorts of tech companies it’s easy to get caught back up in the AI whirlwind. AI is heating up again 🔥 

But quietly, we’re seeing one other trend emerge: a next level of prompting, centered around translating expertise.

Today we’re going to talk about the value of that expertise.

First, a poll -

Do you like writing prompts?

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Ok so without spoiling the result … the reality is, most people don’t want to write prompts. It's a task that requires time, iteration, and most importantly - really knowing what you want the model to do.

But here's the kicker: that last part - really knowing what you want the model to do - is about to become the next hot commodity in AI.

Why? Because creating good prompts isn’t just about writing a question for an AI to answer. It's about teaching an AI system to do a task how you’d want it done.

And to do that - you need to know how you want it done.

The best prompt engineers for content creation are all copywriters.

The best prompt engineers for sales are all salespeople.

… and so on.

Our two cents? Focus on developing that intersection.

As AI models become more powerful, and able to do more for us - articulating what you want done and how you want it done won’t become less important. If anything, it will become more.

LINKS

For your reading list 📚

Checking in on the AI Copyright woes…

And if you're really nerdy...

That's all!

We'll see you again on Thursday. Thoughts, feedback and questions are much appreciated - respond here or shoot us a note at [email protected].

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Cheers,

🪄 The AI Exchange Team[a