Debunking Fakes: Adobe & Google's Move

Welcome to another edition of the best damn newsletter in AI.

This free newsletter is designed to keep you ahead of the curve and open your mind to using AI in your work and business.

Digging deep in AI for work or AI Operations? Take a look at our membership.

Our #1 goal is to be useful. So please shoot us an email 📩 if you have questions or feedback, and especially if you implement something we share!

Here's what we're covering today:

• Adobe and Google’s tools to protect us against fake images

• A beta waitlist you’ll want to be on if you create products

• Updates on AI safety research, robotaxis and more…

Let’s get to it! 👇

TODAY'S PERSPECTIVE

Adobe and Google's AI Tools: Tackling Image Authenticity

Imagine waking up one morning to find a fake image of you or your business's product going viral. Nightmare scenario, right?

In the AI era, this is more than just a hypothetical. It's a real threat that could damage your reputation, lead to legal issues, and even tank your stock prices.

This risk + with many elections on the horizon are putting pressure on the AI Tech Titans to bring real solutions.

Back in June, Adobe launched their Content Authenticity Initiative which attaches extra metadata to images, detailing how an image was created and if AI had a hand in it. Think of it as a digital fingerprint, which can be easily analyzed by 3rd party tech tools or social media platforms.

This week, Google also threw their hat in the ring.

They rolled out an 'About This Image' feature, which reveals when Google first spotted an image. Simple, yet powerful, it's a new way to verify an image's authenticity.

But Google didn't stop there. They also introduced a Fact Checking API that can analyze an image's history, components, and whether AI was involved in its creation.

So, why should you care about these developments?

1) Business will need help shielding from the dangers of fake images.

Fake images can wreak havoc on a company's reputation, trigger legal headaches, and even impact their bottom line. These tools will help confirm image authenticity and halt the spread of misinformation.

2) They shine a light on AI usage.

By revealing if AI was used to create an image, these tools pull back the curtain on the AI process and champion ethical AI practices.

3) They put the pressure on other tech companies.

Adobe and Google's initiatives send a clear message: tech companies can and should step up to address the potential misuse of their AI technologies.

In a mixture of challenges associated to copyright, deep fakes and hallucinations - it’s important to keep your finger on the pulse of these developments.

USE CASE

Design Faster, Get Feedback Quicker with this insane AI tool

Imagine if creating a product design was as simple as typing a description. It's now possible. Here’s how:

1. Use Galileo, an AI tool that transforms your text descriptions into high-quality product designs.

2. Get instant visual concepts to present to your customers, speeding up the feedback process.

3. Spend less time on initial concepts and more on refining them based on customer feedback.

The result? Better communication, increased efficiency, and a faster product development cycle. Here’s a peek of what some of the designs look like 👇️ 

We’re excited for this one.

Get on Galileo AI’s waitlist 👈️ 

LINKS

For your reading list 📚

Updates on AI and the advertising landscape...

• Amazon's new AI tool lets advertisers jazz up product images with generated backgrounds. Beta testing is underway.

• Google's AI-powered search might soon be sprinkled with different ad formats.

AI safety and regulation get some boosts...

• AI safety gets a boost with the Frontier Model Forum's $10 million pledge for research on evaluating advanced AI models. Which people called “small” given the stakes.

• The FCC is getting serious about investigating AI-enhanced robocalls. Good. 😅 

What is AI doing to the economy and labor market?...

• Earnings reports are showing big tech is finally seeing real growth from AI, thanks to generative technologies.

• AI data workers are demanding Congress for protections against a "dystopian future" of surveillance and low wages.

Self-driving cars face major headwinds…

• Cruise's robotaxi service hits a roadblock in California, as the CPUC suspends its permit amid safety concerns.

And if you're really nerdy...

• The EU's AI Act is stuck in debate limbo, with Spain pushing for more vetting and a tiered regulation system. Will it pass in 2023? Stay tuned.

That's all!

We'll see you again on Tuesday. Thoughts, feedback and questions are much appreciated - respond here or shoot us a note at [email protected].

Cheers,

🪄 The AI Exchange Team