Your Content: To Share or Shield?

Breaking down OpenAI's newest web scraper; A check-in on AI powered websites

Welcome to another edition of the best damn newsletter in AI. Here we’ll break down AI topics that matter, open your mind to use cases, and keep you ahead of the curve.

Our #1 goal is to be useful. So please shoot us an email 📩 if you have questions or feedback, and especially if you implement something we share!

Here's what we're covering today:

  • GPTBot and how that shapes the future of content

  • Our experiments with AI-generated websites

  • OpenAI’s acquisition and more

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Let’s get to it! 👇


Meet GPTBot, OpenAI’s web scraper (+ the issues it raises)

Today we're going to talk about OpenAI's newest bot, GPTBot, and how it might seriously shape up the content world.

In case you didn't see -- GPTBot was set up to scrape the internet, with the entire goal to gather info that could potentially be used for future model training.

Whether it's due to public pressure or not - we don't know - but OpenAI has been interestingly transparent about their plans. (Read here)

They've shared policies that you can add to your website files that act like a 'No Trespassing' sign for GPT Bot.

But here's where things get a bit tricky. Should you opt-out? And will you even have a choice?

In our opinion -- the rules of LLM scraping are, and should be, different from SEO.

In SEO, the traffic gets directed back to the original content publisher. But in LLM products like ChatGPT, this isn't the case. So, what do you get in return for your content? That's the million-dollar question.

This raises some thought-provoking questions about how creators and publishers will be able to control where their knowledge ends up.

Take 3rd party content platforms like Medium and Substack. Will they give creators the power to choose whether to opt in or out? How will this change the landscape of content creation and sharing?

The New York Times, one of the big players in the publishing world, has already decided to hang the 'No Trespassing' sign on their content, becoming one of the first big public stories of a company deciding to 'opt out'.

It'll also be interesting to track what video platforms like YouTube and TikTok do. Will GPTBot be allowed on those platforms? And again, if you want your information included in the scraping process, how can you make sure you're not left out?

We’re tracking this closely.


For when you need a website… like yesterday

We ran a little experiment yesterday with Framer to see how good these AI website generators are getting.

While they aren’t quite yet up to our standards, we do think there’s some interesting use cases for the ability to create and publish website custom websites fast, like:

  • Pitching a concept to a client (to build a full website)

  • Launching landing pages for marketing campaigns

  • Prototyping user interfaces for testing and feedback

  • Quickly deploying temporary sites for events or promotions

  • Creating personalized landing pages for targeted customer segments

  • Building educational microsites for product features or services

  • Generating portfolio showcases for designers and artists

  • … just to name a few 🤓 

If you want to check out our result 👉️ Meet the Bad Bitch Motivator


For your reading list 📚

OpenAI is making more moves…

Google isn’t sitting on the sidelines...

And if you’re really nerdy…  

That's all!

We'll see you again on Tuesday. Thoughts, feedback and questions are much appreciated - respond here or shoot us a note at [email protected].

... and if someone forwarded this email to you, thank them 😉, and subscribe here!


🪄 The AI Exchange Team