Welcome to another edition of the best damn newsletter in AI.

As a reminder, we’ve opened up Reader Questions. Our mission is to make using AI accessible to every business, and a huge part of that is making sure you’re not stuck and that we continue answering diverse questions. So, submit your question here. We’ll review every single one and cover answers here in the newsletter.

Here's what we're covering today:

• 3 tips to get your SEO ready for the rise of AI answer engines like SearchGPT

• Announcing 2 new courses on prompting fundamentals!

• Yelp's Chief Product Officer discusses using AI to enhance user experiences while maintaining authenticity of user reviews

Let’s get to it! 👇

TODAY’S PERSPECTIVE

3 tips to future-proof your SEO strategy for SearchGPT, Perplexity & beyond

The problem with ChatGPT is it’s not inherently connected to the internet.

Meaning that unless your brand or business was in OpenAI’s initial training data before their knowledge cutoff of October 2023, you won’t be in it. AND you won’t really be able to change how you show up.

All of that changes when ChatGPT and similar LLMs are connected to the internet.

Until last week – Perplexity.ai had been the leader of the pack in this category. But OpenAI announced their testing of a new internet-enabled ChatGPT, SearchGPT.

With this new category of chatbots on the rise, today we’re going to talk about 3 important tips to be prepared for the coming wave of internet-enabled AI chatbots.

Tip #1: Understand the upcoming shift

If Google is a search engine, SearchGPT is best described as an answer engine.

An answer engine has 2 key differences:

1. It needs diverse sources of information to build the best answer

2. People probably won’t click through to the sources as much

That means that getting your content to show in one of these answer engines may be more of a brand building exercise like social media content, than as clear of a direct traffic source as it is today.

Tip #2: Build in-depth content

Expert-led content is all the rage in B2B marketing right now. 

AI-powered content workflows are making it easier than ever to repurpose passively generated content (like sales calls, product team briefings, executive keynotes) into insights and wisdom your customers and AI search engines love.

If you haven’t built repurposing workflows, start today. (also hit reply if you’d like us to talk more about that)

Tip #3: Focus on authority

What’s the #1 thing people hate about AI chatbots?

They hallucinate or make up information. That’s why internet-enabled versions are appealing; they show their sources for fact-checking. OpenAI plans to partner with high-authority publishers and news organizations, creating an authority ranking similar to Google’s PageRank. 

To be included, you should focus on building up your website authority.

ANNOUNCEMENTS

Just Released: 2 New Courses 🥳 

NEW COURSE! Prompting Fundamentals

Dates: 3 week LIVE cohort Aug 26, Sep 2, Sep 9

This isn’t a prompt engineering course.

It’s an AI fundamentals course, focused on the #1 skill in AI: being able to get it to do what you want.

Hundreds of students have taken our flagship course. This is a revamped version, and likely the only live cohort we’ll do.

Sign Up Here

NEW COURSE! Prompting Fundamentals for Marketing Agencies, in partnership with DiviUp

Dates: 3 week LIVE cohort Aug 20th, Aug 27, Sept 3

Specifically designed for marketers, copywriters and agency owners — this course will show you how to leverage prompting to delegate more of your work to AI and drive results for your team and your clients.

Sign Up Here

Space for these events is very limited, so make sure to reserve your spot today!

LINKS

For your reading list 📚

Latest Innovations in AI

• Yelp's Chief Product Officer discusses how AI is enhancing user experiences and maintaining the authenticity of user reviews.

• Meta is negotiating with celebrities to provide voices for its AI assistants, aiming for a more sophisticated and authentic user experience.

• Amazon Music launches AI-powered feature "Topics" to help users explore podcast episodes based on specific topics discussed within them.

• Apple's new AI-powered Writing Tools feature helps users reformat or rewrite text, but struggles with swears and controversial topics.

AI Transformations: Home and Workplace

• The rise of the AI-enabled employee is impacting career success, freeing employees from repetitive tasks and enhancing productivity.

• Cala Systems has developed an AI-powered heat pump water heater designed to predict hot water demand and enhance energy efficiency.

AI's Influence in Music and Technology

• AI music startup Suno admits to training its AI model using copyrighted songs, claiming it falls under the fair-use doctrine.

• Microsoft officially lists OpenAI as a competitor in AI and search technologies, marking a shift in the narrative of their partnership.

• OpenAI co-founder John Schulman leaves for Anthropic, an AI startup, following the departure of AI safety researcher Jan Leike.

AI and Ethics: A Critical Conversation

• The Church emphasizes its critical role in guiding the ethical framework for AI at the 7th National Catholic Social Communications Convention in Lipa City, Philippines.

Have a burning AI question? Or stuck trying to help your team adopt AI?

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That's all!

We'll see you again soon! Thoughts, feedback and questions are much appreciated - respond here or shoot us a note at [email protected].

Cheers,

🪄 The AI Exchange Team